The Conference Room Mirage: Why Cross-Functional Meetings Feel Productive While Organizational Progress Stands Still
Many organizations confuse the frequency of cross-functional meetings with the quality of cross-functional collaboration, mistaking lively discussion for meaningful coordination. When teams leave the conference room feeling aligned but return to siloed work unchanged, the problem is rarely effort — it is structure. This article examines why the collaboration your organization believes it has may be little more than a well-attended performance.